“Know thy enemy.”
If you believe the recent string of headlines about a supposed generational conflict between millennials and baby boomers, then that ancient sentiment from Sun Tzu’s The Art of War might just be the perfect framing device for Morning Consult’s new list of the “fastest-growing brands of 2019.”
The list, released this morning, shows that younger consumers are increasingly warming up to some legacy brands popularized by their older counterparts, who, in turn, are developing a taste for more and more brands that were once the exclusive domain of the young.
That’s right: Millennials and baby boomers are discovering each other’s favorite lifestyle choices—because sometimes we become the thing we hate.
Consider the top 10 list…
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